This site is a tech-blog featuring Optimizely and Azure content. Author of content is senior developer and MVP Luc Gosso. Optimizely.blog is sponsored by Epicweb.
This blog post explains what to expect when planning to upgrade to Optimizely CMS 13. It answers common technical questions about what’s involved in moving to CMS 13, what changes to expect, and where Optimizely is headed next.
AI Assistant Chat is a revolutionary feature introduced in version 3.0 of Epicweb.Optimizely.AIAssistant that brings conversational AI directly into your Optimizely CMS editing experience. Instead of manually filling fields or guessing at optimal content, you can now have natural conversations with AI while working with pages, blocks, and media.
You can now integrate AI Tools, Model Context Protocol (MCP), and function calling with Optimizely CMS, allowing editors to engage with actual, connected business logic directly within the CMS interface. This enhancement means your AI Assistant is no longer restricted to static responses. It can access real-time data, activate real functions, and provide intelligent responses based on your logic, APIs, and systems, without editors needing to leave the Optimizely workspace.
Epicweb’s AI Assistant for Optimizely already helps editors rewrite text, translate content, summarize pages, generate images and extract metadata. Today, we’re pleased to announce support for OpenAI’s latest GPT-5 models across the AI plugin. With GPT-5 integration, you can unlock higher-quality writing, larger context and more reliable outputs directly inside Optimizely.
Bringing AI into your editorial workflow has never been easier. With Epicweb’s AI Assistant now supporting Google Gemini and Imagen, editors working in Optimizely CMS can generate stunning content and visuals in just a few clicks, directly from their familiar interface.
Creating accessible and user-friendly content has never been more critical. For websites, ensuring that images include descriptive alt-text is an essential step toward achieving accessibility standards and improving the user experience. However, manually generating meaningful alt-text for numerous images can be a time-consuming process. That's where the AI Assistant for Optimizely steps in to streamline the process.
As Optimizely solution partners, it is vital to stay updated, particularly in the era of AI. Being informed and gaining hands-on experience with new features is essential. Did you know that partners can install and use the Epicweb AI Assistant on their Optimizely sites for free? A great way to begin with Gen AI is to implement it on your own website, now you have the opportunity to do so.
In our latest update, of the AI-Assistant for Optimizely, the interface has been translated into all of Optimizely's languages! Yay! In this guide, we will show you how to add translations for your custom shortcuts.